Lately, AWeber’s Senior Content material Advertising and marketing Strategist Liz Willits analyzed greater than 1,000 emails from 100 of the highest electronic mail entrepreneurs. She discovered that the typical electronic mail size is 434 phrases, and the typical topic line size is roughly 44 characters.
However if you wish to stand out within the inbox, you possibly can’t be common.
Willits dove into her analysis with creator and advertising and marketing guru Tim Cameron-Kitchen, on his in style podcast, the Publicity Ninja. Willits defined that whereas figuring out the typical method for electronic mail is a superb start line, probably the most profitable electronic mail entrepreneurs go towards the grain. They do the alternative of what’s in style.
You are able to do the identical, stated Willits on the podcast. Take emojis in topic traces, for instance.
“In line with our analysis, solely 6.9% of individuals use emojis of their topic traces,” stated Willits on the podcast “If most individuals aren’t utilizing emojis of their topic traces, then it could be a good suggestion to attempt utilizing them and see if it impacts your electronic mail open charges. It’d simply allow you to stand aside from different messages within the inbox. Essentially the most profitable electronic mail entrepreneurs are profitable as a result of they’re distinctive.”
For extra recommendations on writing distinctive and highly effective emails that get opened and clicked, hearken to Liz’s recommendation on the Publicity Ninja Podcast, episode #132 (Classes Realized from the World’s Most Profitable E mail Entrepreneurs). Or, pay attention in your favourite podcasting apps like Stitcher or Spotify.
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