It’s that point of yr — summer time holidays are coming to an finish and CMW is shortly approaching. We’re excited to be again once more this yr as a platinum sponsor, and to emphasise our imaginative and prescient of integrating the advertising group and constructing a “Staff of Groups.”
If you happen to’re a CMW veteran, you’ll know the place to get your espresso (NewsCred’s sales space — which is 407 this yr). However listed here are another causes for veterans and newbies alike to go to our sales space, meet our staff, and sit in on our CEO’s talking session. (And did we point out espresso?)
There’s a shift taking place in content material advertising
It’s becoming that the theme of this yr’s CMW is “Amaze Your Viewers.” Shoppers have excessive expectations, and fragmented content material experiences simply gained’t reduce it lately. In reality, in response to Salesforce’s “State of the Related Buyer” report, 67% of consumers say their commonplace of a “good expertise” is greater than it has ever been. So it’s important to have a united advertising org primarily based on transparency, visibility, and collaboration with a purpose to guarantee constant messaging throughout campaigns that span a wide range of channels. Lengthy gone are the times the place entrepreneurs work solely inside their part of the advertising org — groups must collaborate with a purpose to create the robust, omnichannel expertise that buyers have come to count on.
Our CEO, Shafqat Islam, might be taking a deep dive into this transformative shift, why it issues, and the way content material entrepreneurs can embrace this method whereas remaining the fashionable advertising heroes that they’re. Don’t miss his session — Ushering within the Period of Built-in Advertising: How (and Why) Content material Groups Can Drive Organizational Transformation — going down on Thursday, September 5, at 1:45 pm in Room 1.
Options are so as
Sure, it’s true that the advertising panorama is altering. And sure, it’s true that change will be tough — however it doesn’t must be. You didn’t assume we might advocate for organizational change with out having an answer, did you?
By enlisting the assistance of a content material advertising platform that has content material creation, in-depth analytics, and marketing campaign administration capabilities your advertising group can simply make the transition to being an built-in staff that creates and disseminates top-notch content material with constant model messaging. Cease by our sales space (#407) for a demo and to speak to one in all our consultants about how NewsCred’s award-winning content material advertising platform might help your staff to: collaborate, work effectively, and handle campaigns all through their complete lifecycle — from ideation to measurement.
Professional tip: If you wish to get forward of the sport, ebook a time now to keep away from the traces at our sales space and make sure you get to talk with one in all our knowledgable consultants about how NewsCred’s CMP might help your advertising group.
We now have the products
One phrase — espresso.
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